Dojo Srl · Web Development · Digital Marketing · IT Strategy
A fast-growing e-commerce company had outgrown their off-the-shelf platform. Order management, inventory and customer data lived in three separate systems that did not communicate, causing fulfilment delays, stock errors and a fragmented customer experience that was damaging retention.
Dojo Srl had built a solid product concept and launched an initial version of their home services marketplace. However, the platform needed ongoing technical development, product strategy direction, and — critically — a digital marketing engine capable of attracting both professional supply and consumer demand at the same time. Without a clear strategy covering SEO, GEO, and social acquisition, growth was organic and slow.
Take on a dual role: provide ongoing technical advisory to the development team to guide product direction and platform improvements, while also building and executing a full digital marketing strategy to grow the platform's user base on both the professional and consumer side.
On the technical side, we review platform architecture regularly, identify UX and performance improvements, and advise the development team on prioritisation and next steps to increase conversion and reduce drop-off. On the marketing side, we developed and executed a social media strategy across relevant channels, creating content and running targeted campaigns to acquire both professional partners and end customers. In parallel, we implemented an SEO and GEO optimisation strategy to improve organic visibility in local searches, and developed a systematic approach to social-driven client acquisition.
Ongoing engagement delivering consistent growth in platform visibility and user acquisition. The number of qualified professionals onboarded to the platform continues to increase, supported by targeted social campaigns and improved organic search performance. The platform's development roadmap is now driven by a clear product strategy aligned with marketplace growth objectives.